scottm.work

Case studies

The work, in depth

Full write-ups covering the problem, the research, the prototypes and what changed as a result. These are being written up now.

In progress

AI Conversational Search

How conversational AI can take travellers from inspiration and exploration through to booking.

  • AI
  • Research
  • Prototyping
In progress

Flexible Search

Helping price-conscious customers discover better-value travel dates, right where they start their search.

  • Search
  • Conversion
In progress

Price-led Content Modules

Making destination content commercially useful by surfacing affordable options while people explore.

  • Content
  • Commercial UX
In progress

Business Travel Navigation

A clearer, scalable information architecture for business products and services during a platform migration.

  • IA
  • Navigation